WHEN PIGS FRY
logo, menu, packaging, website
Areas of Design:
branding, packaging, copy writing, web design, identity
The task at hand for this project was to design a full concept and identity for a restaurant. The following presentation shows the design of the logo, packaging, menu, and extra collateral that work together to make my restaurant, When Pigs Fry, a visual as well as flavorful experience. As a restaurant itself, When Pigs Fry, hosts a rustic farm feel present in its food and design. The restaurant is staged on wheels in the form of a food truck. Sunrise Farm in South Carolina supplies the truck with its delicious menu items. The truck serves its customers hot and fresh breakfast food promoting a warm and perfect start to your morning, boasting its farm grown and raised food with a southern twang. When Pigs Fry is know for its delicious pork-central breakfast favorites. Through the addition of southern language and typographic design, the identity of When Pigs Fry really works to capture the feel of the restaurant. Gathering research is an essential part of the design process and aided me greatly in designing my restaurant. With the influence of actual southern restaurants and cuisine, I was able to spread my design across and create brand roots and better ground my ideas and concept.
Deliverables: logo, menu, packaging, website • Areas of Design: branding, packaging, copy writing, web design, identity • Art Direction: Abby Guido